Beyond the fetishization of the female body for the male gaze, there is another somewhat disturbing trend I see which is the fetishization of an entire culture for the (literal) gaze of American audiences. And the power dynamic is almost the exact same: the framing of the outside or immigrant culture to please or at least attract the attention of the more dominant, American culture.
A couple years ago there was this really terrible TV show on NBC called "Outsourced." Riding in on the coattails of Slumdog Millionaire's success, "Outsourced" was the first time South Asian culture was being framed for a passive TV-watching American audience. I will admit, I was super excited to watch the show. And running up to its premier, I would watch all of the trailers as they were released. I noticed the blatant racism and overemphasis on Indian stereotypes that are just wrong and, at least to me, pretty offensive: Indian people eat really spicy food that'll mess up your digestive system for sure, they smell, there are cows all over the streets even in the most developed cities and ALL Indian people work in IT.
All of these stereotypes were meant to be funny and I don't think the show was trying to actively subordinate, fetishize or make fun of Indian culture. Still, I noticed that the show made Indian culture seem more vulnerable and a lot "lesser" in comparison to American culture. I mean, the few American characters in the show were constantly in a position of dominance, replaying a version of the colonial narrative all over again. So, perhaps the most disturbing part was that this subordination was almost unconscious. Unintentional but still very, very present. Is American culture so dominant that when trying to integrate an 'other' this other is necessarily (framed as) lesser?
I haven't watched "Fresh Off the Boat," and I know the show has gotten a lot of really wonderful reviews, but I have also heard that like "Outsourced" it similarly struggles with its own authenticity. Does the show fetishize east asian culture in a similar way? Or, is it in a wholly different (and more acceptable) sphere because it's narrating the story of an immigrant growing up in the US and is therefore an American story and not one of an outsider?
A couple years ago there was this really terrible TV show on NBC called "Outsourced." Riding in on the coattails of Slumdog Millionaire's success, "Outsourced" was the first time South Asian culture was being framed for a passive TV-watching American audience. I will admit, I was super excited to watch the show. And running up to its premier, I would watch all of the trailers as they were released. I noticed the blatant racism and overemphasis on Indian stereotypes that are just wrong and, at least to me, pretty offensive: Indian people eat really spicy food that'll mess up your digestive system for sure, they smell, there are cows all over the streets even in the most developed cities and ALL Indian people work in IT.
All of these stereotypes were meant to be funny and I don't think the show was trying to actively subordinate, fetishize or make fun of Indian culture. Still, I noticed that the show made Indian culture seem more vulnerable and a lot "lesser" in comparison to American culture. I mean, the few American characters in the show were constantly in a position of dominance, replaying a version of the colonial narrative all over again. So, perhaps the most disturbing part was that this subordination was almost unconscious. Unintentional but still very, very present. Is American culture so dominant that when trying to integrate an 'other' this other is necessarily (framed as) lesser?
I haven't watched "Fresh Off the Boat," and I know the show has gotten a lot of really wonderful reviews, but I have also heard that like "Outsourced" it similarly struggles with its own authenticity. Does the show fetishize east asian culture in a similar way? Or, is it in a wholly different (and more acceptable) sphere because it's narrating the story of an immigrant growing up in the US and is therefore an American story and not one of an outsider?