The article for this week is entitled, “Producing and Consuming the Woman’s
Film.” It explores the female subjectivity of films in the 40s and 30s, particularly Now
Voyager. The article states that the traditional realm of the woman’s experience is the
familial, the domestic, and the romantic. These are the character traits that make up the
majority of the female characters of that time period. Movies then were often structured
around the glamour or lure of the woman. Advertising was often presented by having the
alluring female characters use of the products, such as cigarettes. In the beginning of the
film Now Voyager the main character Charlotte is projected as an undesirable woman.
This becomes a factor to her self-esteem, for it is based your popularity with other
people. Then there is a transformation with the scene on the boat when she is presented as
glamorous. She is framed as a person to be looked at; well lit, centered, and has a new
wardrobe in every scene. Being a movie star, Betty Davis brings a certain personality
type to all the roles that she plays. Independent woman in cinema usually fall into two
categories; the strong, noble, sympathetic or the evil, sexual and domineering. Betty
Davis has often gone back and forth between these two character personalities. She was
not only a big movie star but also a great actress, so her characters were able to avoid
feminine norms. This article talks about narrative pattern of womans text to be
predominately “herione’s text,” which is a story about a woman’s personal triumph over
adversity. These were other representations of woman that demonstrated woman-
enduring hardships completely on their own and how they are able to overcome them.
The ending of this film offers this type of character arch was the woman was able to
triumph over her adversity and become stringer in the process. By studying the female
character traits in Now Voyager and reading this article we are able to have a greater
understanding of the way female characters were portrayed in cinema during the 1930’s.
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