When I watch the Grammy’s (all 764 hours of it), I want to
see some outrageous fashion. This isn’t
the Oscars or the Golden Globes. I like
to see stars having some fun with their outfits, even if it might land them on “Fashion
Police.” And I think that there were a
few that rose to the occasion while others fell flat. It's funny how much we as an audience can "assume" about a star just from the outfit they're wearing.
- This is exactly what I would expect to see at the Grammy's. The dress is loud, voluminous, and very pink. It tells me that Rihanna is a risk taker and doesn't care about potentially making the worst dressed list because she is confident with what she's wearing.
- I think Pharell's style is very interesting. Usually women's fashion is highlighted on the red carpet, but I've noticed that entertainment reporters will always ask him "who he's wearing." I think he's an artist that continuously surprises audiences with his style, and I'm always interested to see how he dresses at red carpet events. Maybe shorts at black tie events are the next big trend? (Or maybe Pharell can have that one for himself)
- Interesting that this is the most tame ensemble I've ever seen Lady Gaga wear, now that she's performing with Tony Bennett.
I think if you see Lady Gaga's dress as being connected to her performance with Tony Bennett, it's also worth noting that the gown has a vintage, Art Deco pattern (although it shows much more skin than would have been appropriate in that time period). Even though Art Deco was ending just as Tony Bennett's career was beginning, in contemporary context I think Art Deco stands for timelessness, elevated elegance, and a classic. These things dovetail nicely with Bennett's brand.
ReplyDeleteWhen looking at Grammy Fashion tying in to a star brand, I think Jane Fonda is a very interesting case. Not only does she look amazing, but the daringness of a jumpsuit at a formal event and its bold color reflect Fonda's image as up front, boundary-pushing, etc. Also, the jumpsuit harkens back to an earlier time, a time when Fonda was in her heyday. The outfit also shows off her amazing figure. This ageless svelteness dovetails with the fitness element of Fonda's star image (and business).
Fonda's Grammy Look: https://www.yahoo.com/style/jane-fonda-is-still-a-sexpot-at-77-110511929563.html
Taylor swift wore colors that are fun and young and a little funky, just like her star image, but the cut of the dress itself is smart and sophisticated which both fit nicely with the direction her image is growing.
Taylor Swift's Look: http://www.vogue.com/slideshow/10213937/grammys-2015-celebrity-red-carpet-fashion/#7
Even though Megan Trainor wore black instead of the bubble gum colors Swift chose, the patterned overlay on Trainor's dress is also young, fun, and flirty in keeping with her image. It also shows off her signature curves.
Megan Trainor's Look: http://www.vogue.com/slideshow/10213937/grammys-2015-celebrity-red-carpet-fashion/#18
Everybody wears fashion that reflects who they are, but it's very interesting to see how stars dress to fit their brand at an event where they will be photographed. The red carpet fashion is definitely about maintaining and furthering the star image, and giving the audience a chance to feel like we've gotten some access. Do I know Jane Fonda better now that I've seen what jumpsuit she picked for the Grammys? No. Do I feel like I've learned something more about her? Yes. Yes, I do.