While I’ve always been aware of the power that celebrities
possess on our culture, their power and reach in today’s society has led to
unusual responses by their fans. For much of the world these past weeks, a
single disaster has caught people’s attention and have raised questions of “why?”
Many would view the German Wing plane crash as an avoidable disaster and has
led to questions about mental health and the safety of aviation.
But for much of the younger generation, the disaster that
struck was Zayn Malik’s departure from One Direction. I did not know about this
news until one of my classmates, mid tears, broke the news to us. Her reaction
was my first exposure to how heartbroken so many people appeared to be over
this revelation. Social media exploded with questions almost instantaneously,
many of which were along the lines of: how could Zayn do this to us?
Though what shocked me the most was that a hashtag quickly
sprung up in response: #cut4zayn. While some took it as a joke, posting their
dismay with ketchup covered wrists, some truly devoted fans followed through.
In fact, an astounding number of young fans posted photos of their bleeding,
cut up wrists with either declarations of how much it hurt them that Zayn left,
or questions of how Zayn is so willing to cause them pain. Some fans even wrote
‘cut 4 Zayn’ into their wrists.
Though I understand that many take solace in celebrity
culture as a break from the harshness of reality – which included the German
Wing crash – but the extent fans are willing to go can be shocking. There’s
admiration, then there’s obsession, and both are fueled by the accessibility of
celebrity. From accessibility comes the feeling that fans truly know their
favorite celebrities, so shocking news like Zayn’s departure can truly feel
like betrayal by someone they ‘know’.
But the fact that some One Direction fans felt so hurt that
they had to harm their body’s shows the damage that celebrity culture can
bring. While I’m not saying that obsessions with celebrities is a new
phenomenon, I do believe that the exposure they now have has led to a deeper
emotional attachment by fans. There is no longer a division between celebrity
gossip and news, instead they have merged together proving the importance of
gossip in our lives.
You’re never going to see a #cut4germanwingscrash. But there
will be other harmful reactions afflicted by fans over their favorite
celebrities.
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